Portfolio:
Lexus
Even premium brands such as Lexus benefit from limited edition programs. The two programs featured below are the Platinum edition and the Caliente edition.
The Platinum consited of a VIG badge on the left and right hand side of the front quater panels.
The Caliente program was a little more involved. The program utilised 80 red IS200 vehicles. VIG badges were placed on both the front left and right quarter panels. Sequentially numbered plaques were designed, manufactured and adhered to the dashboard and gift boxed key rings were added into the package and sent to the customer after purchase of the vehicle.
